Post by account_disabled on Dec 26, 2023 7:22:48 GMT
Aad personalisation provided by the placement of thirdparty cookies. Regulatory ambivalence Nearly two years after the GDPR was brought in there is still a staggering lack of enforcement against the tech giants who harbour themselves in Irelands onestopshop. The recent annual report from the Irish Data Protection Commission has revealed a total of ongoing major crossborder investigations some of which date from May when the regulation came into force. Commissioner Helen Dixon has stated that will be an important year not only for issuing decisions but with a review of the effectiveness of the GDPR planned for its nd birthday.
Nevertheless the scope of the complaints demanding regulatory action remains bewildering with the spotlight on behavioural ads via realtime bidding illegal cookie consent banners data access request issues disclosure fair Phone Number List emarketing complaints and the right to erasure. Google targets French TV With addressable TV set to take off in France Google has been making considerable inroads into the market in recent months. Signing a contract with Bouygues Telecom at the end of the tech giant is set to develop a targeted TV ad system that uses data such as browsing behaviour and sociodemographic information on its settop TV boxes. Although the .B of TV ad spend in France is only a snip of Alphabets B revenue last year the force of its wideranging ad businesses and salesforce has shaken up the French TV market.
There is also concern that Google could end up taking a large share of TV advertising revenue and force other broadcasters to resort to ad tech to try to monetise everything. Stay tuned for future updates Modern technology owes ecology an apology Ever wondered how you can reduce the environmental impact of digital analytics while boosting efficiency A wellknown analytics provider has just launched a campaign that dives into the benefits of data minimisation smart storage and the virtuous cycle.
Nevertheless the scope of the complaints demanding regulatory action remains bewildering with the spotlight on behavioural ads via realtime bidding illegal cookie consent banners data access request issues disclosure fair Phone Number List emarketing complaints and the right to erasure. Google targets French TV With addressable TV set to take off in France Google has been making considerable inroads into the market in recent months. Signing a contract with Bouygues Telecom at the end of the tech giant is set to develop a targeted TV ad system that uses data such as browsing behaviour and sociodemographic information on its settop TV boxes. Although the .B of TV ad spend in France is only a snip of Alphabets B revenue last year the force of its wideranging ad businesses and salesforce has shaken up the French TV market.
There is also concern that Google could end up taking a large share of TV advertising revenue and force other broadcasters to resort to ad tech to try to monetise everything. Stay tuned for future updates Modern technology owes ecology an apology Ever wondered how you can reduce the environmental impact of digital analytics while boosting efficiency A wellknown analytics provider has just launched a campaign that dives into the benefits of data minimisation smart storage and the virtuous cycle.